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All PowerClean® 2025 Badges allow entrance into any Seminar or Class,
with the exception of the “$$$” Parking Garage Cleaning Class.
($$$ = Separate Registration & fee required.)
Thursday, September 25th, 2025
11:30am–3:30pm
PARKING GARAGE CLEANING CLASS – $$$ *FREE FOR CETA MEMBERS
Presented by: John Tornabene-Clean County Power Washing | Tornabene Training
For Class Registration & Payment – click on the link below.
Friday, September 26th, 2025
9:00am – 10:20am
“Unlock the Power of Your Numbers”
“CETA Survey Overview & Profit Growth Seminar” Presented by: Profit Planning Group’s Meghan Rickel, MBA| Profit Growth StrategistIn today’s fast-paced, tech-driven world, understanding your financials is essential. The CETA Benchmarking Survey provides exclusive insights to help you make smarter decisions and boost profitability.
Join Meghan Rickel for an in-depth walkthrough of the latest Industry Benchmark Study results. This session will explore key findings, profit growth strategies, and the confidential methodology behind the survey.
Attendees will also receive an overview of how to participate in the study and leverage its insights to drive meaningful improvements in their own businesses.
One-on-One Sessions for Survey Participants: To thank participants and enhance the value of the survey, we are offering up to four hours of one-on-one sessions. Advanced reservations recommended but drop-ins will be accepted when they don’t interfere with reservations. Participants are asked to bring a copy of their Performance Analysis Report (PAR) for review. These sessions will provide a high-level review of the PAR, reinforce the value of survey participation, and offer guidance on how to apply the insights to benefit their own organization.
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10:30am – 11:50am
“Get a Grip on Your Business with EOS”
Presented by: EOS Worldwide’s Shelley Woodrow, MBAParticipants will learn how to:
- Understand the six keys to building a great organization
- Roll-up their sleeves and confront business issues head-on
- Learn how to get everyone focused on the company vision
- Begin to instill accountability throughout the organization
- Grasp how to be better at VISION, TRACTION & HEALTHY
About the speaker: Shelley grew up in an entrepreneurial family and is a 3rd generation entrepreneur herself. She has been helping business leaders run great businesses for more than 30+ years. She has a passion for coaching and leadership development and enjoys working with Leadership teams. She loves sharing EOS all over the U.S. through her work in the Vistage and EOS Speakers Bureaus. Shelley is a Certified EOS Implementer, an EOS Worldwide Franchisee, and an Implementer Coach for EOS Worldwide. She enjoys delivering EOS talks, keynotes, and workshops.
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9:00am – 10:20am
"The Soft Wash Blueprint”
Presented by: Wash Works SupplyJoin us for our hands-on SoftWashing class, where we’ll cover a variety of SoftWash equipment and system setups. You’ll receive in-depth chemical training, including proper mixing, application techniques, and surface compatibility. We’ll also teach essential property protection methods to ensure safe and professional results on every job.
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10:30am – 11:50am
“Unlock the Power of Your Numbers”
“CETA Survey Overview & Profit Growth Seminar” Presented by: Profit Planning Group’s Meghan Rickel, MBA| Profit Growth StrategistDescription: Ready to break into the most hidden, high-profit industry in North America? Join us to uncover how you can build a 6-figure business in commercial kitchen exhaust hood cleaning. This is a recession-proof service that every restaurant needs, but few offer. Learn the exact steps to get started, win clients fast, and stay compliant with NFPA codes. Don’t miss this chance to unlock an untapped goldmine and take control of your financial future—your next big opportunity starts here.
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10:30am – 11:50am
“Get a Grip on Your Business with EOS”
Presented by: EOS Worldwide’s Shelley Woodrow, MBAParticipants will learn how to:
- Understand the six keys to building a great organization
- Roll-up their sleeves and confront business issues head-on
- Learn how to get everyone focused on the company vision
- Begin to instill accountability throughout the organization
- Grasp how to be better at VISION, TRACTION & HEALTHY
About the speaker: Shelley grew up in an entrepreneurial family and is a 3rd generation entrepreneur herself. She has been helping business leaders run great businesses for more than 30+ years. She has a passion for coaching and leadership development and enjoys working with Leadership teams. She loves sharing EOS all over the U.S. through her work in the Vistage and EOS Speakers Bureaus. Shelley is a Certified EOS Implementer, an EOS Worldwide Franchisee, and an Implementer Coach for EOS Worldwide. She enjoys delivering EOS talks, keynotes, and workshops.
Read More
10:30am – 11:50am
“Unlock the Power of Your Numbers”
“CETA Survey Overview & Profit Growth Seminar” Presented by: Profit Planning Group’s Meghan Rickel, MBA| Profit Growth StrategistDescription: Ready to break into the most hidden, high-profit industry in North America? Join us to uncover how you can build a 6-figure business in commercial kitchen exhaust hood cleaning. This is a recession-proof service that every restaurant needs, but few offer. Learn the exact steps to get started, win clients fast, and stay compliant with NFPA codes. Don’t miss this chance to unlock an untapped goldmine and take control of your financial future—your next big opportunity starts here.
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Saturday, September 27th, 2025
9:00am – 10:20am
“Integrated CRM and AI Trends”
Presented by: Greg Sprunk - Superior Cleaning Equipment
Join Greg Sprunk, President of Superior Cleaning Equipment Inc., for a seminar on leveraging CRM systems and ChatGPT to streamline dealership operations and enhance customer experience. With 30+ years in industrial cleaning equipment, Greg will share insights on Method CRM, a cloud-based platform integrated with QuickBooks, ideal for CETA members. Key features include:
- Sales Opportunity Management: Track leads, quotes, and sales.
- Work Orders & Field Service: Schedule and manage jobs.
- Equipment Tracking: Monitor service history and warranties.
- Integrated Email Marketing: Automate campaigns and follow-ups.
- Full Calendar & Activity Tracking: Manage schedules and tasks.
- Estimates, Work Orders, Invoicing: Seamless QuickBooks integration.
- 360° Customer View: Centralize all customer data.
- Real-Time QuickBooks Sync: Keep data aligned.
Greg will also explore ChatGPT’s role in automating tasks like content creation, policy drafting, document summarization, and customer communication. Perfect for dealers aiming to modernize, or new owners seeking efficiency, this seminar offers practical, actionable strategies.
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10:30am – 11:55am
“Technical/Regulatory/SORE Update”
Presented by: The CETA Technical Committee
Come See what CETA is working on for you!
Panel Q&A : CETA Technical Committee
Technical/Regulatory Update
Presented by: Rick Gilpatrick-FNA Group, Phil Petty-Williams Cleaning Systems
UL 60335-2-79, the new harmonized high-pressure cleaning machine safety standard designed to replace UL 1776, is no longer in alignment with the needs of the North American high-pressure cleaning industry, manufacturers, dealers, service networks and consumers. The CETA Technical Committee will present an overview of the proposal for a new North American Safety Standard for High Pressure Cleaning Machines. There will be time for Q&A afterwards.
SORE Update
Presented by: Gus Alexander-FNA Group
Panel for Q&A: Gus Alexander-FNA Group, R. Calvin Rasmussen-Royce Industries, L.C., and Scott Hanson-Alkota Cleaning Systems.
The recent updates to CARB 2028 mandate with respect to high pressure cleaning equipment is the topic to be presented and how those changes have and will continue to affect our industry. This insightful update will present the latest facts about the regulation and allow time for questions and answers afterwards.
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During each Seminar & Training Class there will be a drawing* for a door prize.
You must sign in, attend, and be present to WIN!
*Drawings could be held anytime during the seminar.
“Quick Wins” Live Event Series
Real Ideas. Fast Fixes. Big Value. | September 26th & 27th | PowerClean® Tradeshow Floor
Quick Wins are high-impact, fast-paced, 15-minute live presentations from top industry brands, delivered right on the PowerClean® 2025 show floor. These aren’t sales pitches, they’re actionable insights that can help you fix a problem, boost sales, or improve efficiency immediately. Be on the show floor. Bring your team. Take home real solutions.
| Company | Topic | Presented By |
|---|---|---|
 |
Burners: Clean Fire, Hot Margins | Delaney Johnson |
 |
Cleaning Efficiencies Unleashed | Casey Meelker |
 |
Pump Support & Maintenance | Pete Gustin |
 |
Navigating Water Regulations | Aaron Auger |
 |
Chemicals that Sell Themselves | Chad Reiffer |
 |
Accessories That Close the Deal | Stephanie Birmingham |
 |
Dual Wash Pro – How to Save $ | Matt Wendt |
 |
Dry Steam Uses | Jay Jallaway |
| Company | Topic | Presented By |
|---|---|---|
|
Chemicals that Sell Themselves | Chad Reiffer |
|
Accessories That Close the Deal | Stephanie Birmingham |
|
Dual Wash Pro – How to Save $ | Matt Wendt |
|
Dry Steam Uses | Jay Jallaway |
Whether you’re in distribution, sales, service, or operations, you’ll leave with fresh,
field-tested ideas you can put to use the moment you get home.
Event Format & Flow
Friday & Saturday, Sept. 26th–27th, 2025
Location: Right on the PowerClean® Show Floor
Emcee: R. Calvin Rasmussen
Each Quick Win will be a short, sharp, 15-minute live presentation on the trade show floor, with real takeaways for your business. No PowerPoint boredom. No theory. Just field-proven advice from the experts themselves.
What You’ll Learn:
- How to clean faster without sacrificing quality
- How to tune and maintain your burner for peak performance
- How to navigate and comply with evolving water regulations
- How to extend pump life and reduce service calls
- How to select the right detergent and sell value.
- How to use the right accessories to boost results and margins
Don’t Miss These Quick Wins
Be on the show floor. Bring your team. Take home real solutions.
Look for the Quick Wins on the trade show floor
Watch for a schedule release from CETA
Follow updates via #PowerCleanQuickWins or visit CETA.org