Board of Directors

Dear CETA Members,

It is with great honor and deep humility that I step into the role of President of the Cleaning Equipment Trade Association (CETA) for 2026.

First, I would like to extend my sincerest gratitude to Karl Loeffelholz our 2025 President, for his outstanding leadership, vision, and unwavering dedication throughout his term. Karl has led with both strength and heart—guiding us through a pivotal year with grace, clarity, and a firm commitment to moving CETA forward. His contributions have laid a strong foundation on which we will continue to build.

I am also incredibly grateful to our Board of Directors, whose tireless efforts and expertise have continued to strengthen our association. Each board member brings unique insight and passion to our shared mission, and it is a privilege to serve alongside such a dynamic and committed group of leaders.

As we look ahead to 2026, I am inspired by the momentum we’ve gained. The challenges in our industry are real—but so are the opportunities. CETA is more than an association; we are a united community of innovators, manufacturers, distributors, associate/contractors and professionals who are shaping the future of cleaning equipment together.

In the year ahead, I am committed to:

Together, we’ll continue advancing professionalism, sustainability, and impact of our industry. I invite you to stay connected, get involved, and help us grow the next chapter of CETA.

With appreciation and anticipation for what lies ahead,

Gus Alexander
President, CETA 2026