Awards

2025 CETA Lifetime Achievement Award Recipient – Mr. David Wyett

Mr. Dave Wyett, President – Always Under Pressure

Over the years, I’ve had the pleasure of working alongside many professionals in our industry, but few have left a mark as deep or as enduring as Dave Wyett. In preparing this nomination, I had the opportunity to sit down with Dave and reflect on his journey in the cleaning equipment world, a journey that spans five decades and continues to shape our industry today.

From Soap Sales to Steam Cleaners: The Beginning

Dave first found his way into the cleaning equipment business in 1975. At the time, he was selling janitorial supplies when a customer asked if he also sold steam cleaners. Without skipping a beat, Dave said yes, tracked down a small manufacturer in Tucson, and made the sale. That moment, his first steam cleaner/pressure washer sale was the spark that launched a career.

But truth be told, the spirit of entrepreneurship had always been in him. He had a paper route at 13, a lawn mowing business at 14, and by 15 was repairing washers, dryers, and air conditioners. At 16, he worked for a small residential HVAC company. Seeing how small family-run businesses operated sparked something in Dave. He decided then and there that he would own his own business by the time he was 30—and he made good on that promise

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• 1995 Walter Malsbury – Walters Manufacturing
• 1996 Jack Simpson – Simpson Company
• 1997 Jim Coleman – Mobile Sales & Service
• 1998 Jerry Alexander – KO Manufacturing
• 1999 Gene Bowling – Alkota Cleaning Systems
• 2000 Dwayne & Gale Whitmire – Whitco, Inc.
• 2001 Michael Christopherson – General Pump Inc.
• 2002 William Bruggeman – Cat Pumps
• 2003 Larry Linton – Landa Water Cleaning Systems
• 2004 Charlene Laymon – Hotsy Bay Area
• 2005 Cliff and Betty McGinty – General Equipment Company
  Royce Rasmussen – Royce Industries LLC
• 2006 Charlene Yarbrough – Advantage Publishing
• 2007 James A. Scott – Alkota Cleaning Systems
• 2008 Jim Prosser – J Prosser Enterprises
• 2009 Ben Benefield – Etowah Chemical Sales and Service Inc
• 2010 Bob Griswold – Apache Industrial Cleaning Systems
• 2011 Bob Farley – Farley’s Inc.
• 2012 A.J. Speigel – Mi-T-M Coproration
• 2013 Roy & Linda Chappell – Chappell Supply & Equipment Co.
  John Sr & Brenda Purswell – Alklean Industries, Inc.
• 2014Gary Scott – Alkota Cleaning Systems
• 2015 Ralph A. Notch – AR North America, Inc.
• 2016Charles Tibboles – R.W. Beckett
• 2017 Tim & Karen Layden – High PSI
• 2018 Dr. Marlo Dean – Karcher NA
  Mr. Roger Walz – Alkota Cleaning Systems
• 2019 Gregg Brodsky – Alkota Cleaning Systems
• 2020 Patrick G. Wingen – Aaladin Cleaning Systems
• 2021 Sam Humphrey – Mi-T-M Corporation
• 2022 Terry Murray – Etowah Chemical Sales and Service
• 2023 William (Bill) Sommers – Pressure Systems Inc.
• 2023 Jim O’Connell – Pacific Bay
• 2024 Nick Braber – BE Power Equipment
• 2025 Dave Wyett – Always Under Pressure

2025 Distinguished Service Award Recipient – Mr. Jeff Theis

Mr. Jeff Theis, President & CEO – ProPulse, A Schieffer Co.

Jeff Theis’s 40-year journey in the pressure cleaning industry began in 1981 at Mi-T-M, where he started as one of 10 employees. Over nine years, he transitioned from assembly line worker to a self-taught engineer,
taking on roles like service warranty manager, purchasing manager, and head of engineering as the company grew significantly.

In 1990, Jeff joined National Pride Company of Chicago, the U.S. distributor for Suttner GmbH & Co. KG, a German manufacturer of high-pressure valves. In 1992, he co-founded Suttner America Co. in Dubuque, IA, with Wolfgang Suttner. Two years later, Jeff launched J. Theis & Associates, representing Kärcher and selling private-label cleaning machinery to brands like Craftsman, Generac, and Porter Cable.

Concurrently, Jeff facilitated high-pressure hose sales for Schieffer GmbH & Co. KG. Recognizing growth potential, he co-founded Schieffer Co. International (now ProPulse, a Schieffer Company) in 1998, serving as President and CEO. Under his leadership, ProPulse became known for quality cleaning and hydraulic hoses, guided by values of integrity, flexibility, safety, growth, and service.

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• 1986 B. H “Bud” Benson – L & A Products
• 1987 William Lindsay – L & A Products
• 1988 Robert Borden
• 1989 John L. Roy
• 1990 Warren Jarvis
• 1991 Patrick Wingen – AaLadin Cleaning Systems
• 1992 Charlene Laymon – Always Under Pressure
• 1993 Ben Benefield – Etowah Chemicals Sales & Service
• 1994 Larry Linton – Landa Inc
• 1995 Dave Wyett – Kleen Quip
• 1996 Mark Adams – Hydro-Blast Inc
• 1997 ORIX – Credit Alliance Inc.
• 1998 Tom Martin – Elite Manufacturing Corp.
• 2000 Roy Chappell – Chappell Supply & Equipment
• 2002 Charlene Yarbrough – Advantage Publishing
• 2003 Robert Griswold – Apache Industrial Cleaning Equipment
• 2005 Paul Lombard – Service One LC
• 2006 Karl Loeffelholz – Mi-T-M Corporation
• 2007 R. Calvin Rasmussen – Royce Industries, L.C.
• 2017 Gary Weidner
• 2019 Dick Johnson – Alkota Cleaning Systems
  Paul Linton – Karcher NA
• 2021 Jack Hill – General Pump
• 2022 Ben Hagemann – CEO & GM – American Pressure Inc.
  Chad Rasmussen – CFO – Royse Industries, L.C.
• 2023 Melvin Farley – Coils R Us
• 2024 Mylan Williams – Hy-Flo Equipment Co.
• 2025 Jeff Theis – ProPulse, A Schieffer Co.

2025 CETA Community Service Award Recipient – Jamie McGoffin

Jamie McGoffin, MI Sales Manager – Hydro-Chem Systems

Jamie has been an employee-owner with Hydro-Chem Systems since 2011. Originally hired as an outside sales representative for pressure washers, detergents, and service. Throughout his time with Hydro-Chem Systems, he has advanced to become Michigan Sales Director, overseeing a continually improving sales & service team with advanced knowledge of our specialty power cleaning industry serving hundreds of customers and generating seven-figure annual revenue. As an employee-owned company, Hydro-Chem Systems’ culture is strengthened by employees, customers, and suppliers aligning with our core values:

1. We act like owners.
2. “On this team, we fight for the inch!”
3. We do the right thing.
4. We are compassionate.
5. Excellence as an attitude.

Inside & outside the workplace, Jamie regularly exhibits these core values. This is especially evident with Jamie’s position as President of the DTX Foundation, a local West-Michigan based charitable fundraising organization.

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• 1994 RGF Environmental Systems Inc West Palm Beach, FL
• 1995 Royce Industries LC Salt Lake City, UT
  Royce & Julie Rasmussen
• 1996 Landa, Inc. Portland, OR
• 1997 Steam Cleaners, Inc. Fresno, CA
• 1998 Mi-T-M Corporation Peosta, IA
• 1999 Elite Manufacturing Corp. Decatur, AR
• 2000 Pressure Systems Industries Phoenix, AZ
  Robert Fowler
• 2001 Beaver of Wisconsin Plover, WI
  Chester Biadasz
• 2002 Bozeman Distributors Baton Rouge, LA
• 2004 A.J. Spiegel, Mi-T-M Corporation Peosta, IA
• 2005 Sioux Corporation Beresford, SD
• 2006 Alfred Karcher GmbH Company Germany
• 2007 Pat Wingen, Aaladin Cleaning Systems, Inc. Elk Point, SD
• 2016 Rodney Adkins – CTS Cleaning Systems, Inc. Fayetteville, NC
• 2022 Roy Chappell – Chappell Supply & Equipment, OKC, OK
• 2024 Paul Middlecoop – 3R Sales & Service
• 2025 Jamie McGoffin – Hydro-Chem Systems