Board of Directors

Dear Members of the Cleaning Equipment Trade Association (CETA),

I hope this message finds you well. It is my privilege to serve as your 2025 President of CETA. First and foremost, I want to recognize and extend my deepest thanks to our 2024 President, Calvin Rasmussen. Calvin did an outstanding job running the association, driving forward our key initiatives, and setting a strong foundation for continued success.

I would also like to express my gratitude to our board of directors. Their ongoing involvement and dedication have been crucial to our achievements thus far, and I am confident that their continued participation will be instrumental in driving our success in the coming year.

As we look ahead, I want to encourage all members to actively engage in this year’s endeavors and take full advantage of the resources and tools available through our association. These are designed to support both your personal and professional development.

With that, I’d like to share some key focuses for us as an association for the coming year:

1. Advocacy Efforts: We will continue our work with CARB and SORE to ensure that <25HP gasoline engine-driven pressure washers remain recognized as essential tools and to seek exempt status for them. As the industry moves towards electrification, it is essential to balance innovation with practicality. While electric pressure washers are gaining traction due to environmental considerations and advances in battery technology, gasoline-powered models still provide unmatched power and portability for certain applications. Our aim is to ensure that regulatory changes do not hinder the availability and effectiveness of these essential tools for our members.
2. Electrification Trends: The push towards electrification in our industry is coming, but it is not yet affordable. We are witnessing a shift as manufacturers develop more efficient and powerful electric pressure washers, driven by both consumer demand and regulatory pressures. This transition presents both challenges and opportunities. We are committed to helping our members navigate this change, providing education on the benefits and limitations of electric models, and supporting the continued innovation that meets the diverse needs of our industry.
3. Member Resources: Your membership offers valuable resources designed to strengthen your business. Take advantage of tools like Benchmarking, Certifications, and the Scholarship Foundation, among others, to elevate your operations and support your growth. We’re here to help you make the most of these benefits—let’s achieve your business goals together
4. PowerClean 2025: Preparations are already underway for PowerClean 2025, our premier annual event. This year promises to be more impactful than ever, offering valuable networking opportunities, cutting-edge industry insights, and the latest innovations in cleaning technology.

As our industry continues to evolve, your feedback and suggestions are invaluable. Please don’t hesitate to reach out with any questions, concerns, or ideas. Our focus remains on how we can improve our resources and better serve you as members.

Thank you for allowing the board and myself to serve you. Together, we will continue to elevate CETA and ensure our industry’s future success.

Best regards,

Karl Loeffelholz

President, 2025
Cleaning Equipment Trade Association (CETA)