SATURDAY, NOVEMBER 1ST, 2024

•9:00am–9:45am – Room: TBD

Accelerating Growth: “The Power of a Sales CRM”

Presented by: Tim Mendoza-H2O Power Equipment, Chad Reiffer-Hydro Chem Systems, Greg Sprunk-Superior Cleaning Systems, and 1 Bold Step.

In the fast-paced world of sales, a Sales Customer Relationship Management (CRM) system is an indispensable tool for accelerating growth and maximizing efficiency. By centralizing customer information, a Sales CRM empowers sales teams to create a more personalized sales experience for prospects and customers. It streamlines the sales process, automates key tasks, and provides valuable insights into customer behavior, enabling sales representatives to focus on building relationships and closing deals. With real-time data at their fingertips, sales teams can quickly identify opportunities, track sales progress, and forecast future sales with greater accuracy.

Moreover, a Sales CRM is not just a tool for managing customer interactions; it’s a strategic asset that fosters collaboration among team members, aligns sales strategies with business objectives, and drives informed decision-making. It acts as a single source of truth, eliminating silos and ensuring that every team member has access to the same up-to-date information. This cohesion leads to a more agile and responsive sales force, capable of adapting to market changes and customer needs swiftly. Ultimately, a Sales CRM is a powerful catalyst for growth, providing the structure and insights necessary for businesses to scale rapidly and sustainably.

•10:00am–10:45am – Room: TBD

Service Platform: “Building Success Through Planned Service”

Presented by: Terrence Anderson-PacificBay Equip., Greg Sprunk-Superior Cleaning Systems, & R. Calvin Rasmussen, Royce Industries, L.C.

Come learn from some of the top businessmen in the power cleaning industry.  In this seminar, the panel will discuss ways to build success through a planned service program, and will include:

• • Develop preventative maintenance program
  • Promote PM service through All Avenues
  • Offer frequency of PM service based on usage 30/60/90/120
  • Utilize 25-point inspection, differentiating cold, hot, gas, diesel and electric
  • Changing engine oil and pump oil within base price
  • Use of field service management program for process organization
  • Offer customized prepayment pm service with new machine purchase
  • Route planning for efficiency

•11:00am–11:45pm – Room: TBD

Benchmarking: “Success from Benchmark”

Presented by: R. Calvin Rasmussen, Royce Industries, L.C.

Come learn more about this amazing program offered FREE as part of your CETA Membership.  Benchmarking is a strategic process where organizations compare their performance, practices, or metrics against industry leaders or competitors. It’s a powerful tool for identifying areas for improvement, setting performance standards, and achieving excellence in various aspects of business or operations. Come participate in discussion, success testimonials and Q&A.

SUNDAY, NOVEMBER 2nd, 2024

•8:15am–8:30am – Room: TBD

CETA – THC Update

Presented by: Ken Wills/R. Calvin Rasmussen

Please join us for a summary about the THC (The Technical Harmonization Committee), a CETA supported project tasked with creating the safety standards for pressure washers around the world. The THC (The Technical Harmonization Committee) supported by CETA, has put the committee on a clear path to complete the harmonization of the global Pressure Washer safety standards.

•8:00am–10:15am – Room: TBD

CETA – CARB/SORE Awareness

Presented by: Gus Alexander-FNA Group, R. Calvin Rasmussen-Royce Industries, L.C., and Scott Hanson-Alkota Cleaning Systems.

In December 2021, the California Air Resources Board (CARB) approved a regulatory revision requiring most small off-road engines (SORE) sold in California on or after January 1, 2024, to be zero-emission. CARB classifies small off- road engines as spark-ignition engines which have 25 horsepower or less. These emission standards of zero will apply to engines used in all equipment types produced for sale in California, except generators and pressure washers. Emission standards for pressure washers will change from the existing standards starting in 2024, but not zero. The CETA technical committee continues to monitor the information released by CARB and will have an update at the upcoming PowerClean® Convention on November 3rd, in Orlando, FL.

•10:30am–11:50am – Room: TBD

ROUND TABLEDISCUSSIONS

Participants can choose any table they want. 

Topics include:

1. Benchmarking Q&A – Terrence Anderson & R. Calvin Rasmussen
2. Website Session – Metro Studios
3. Foundation Grants & Scholarships – Russ Hess & Dennis Black
4. Leasing – Lease Consultants
5. Save on Freight – Estes Trucking